Just the sight of light passing through red wine is enough to transport me to a more comfortable place. It's luxurious in a way that white wine never has been for me. The color, the flavor, the feeling of sipping it...the feeling after sipping it...so rich. So what if the bottle was $3.99 at the grocery store.
The equivalent for Griff is the heady feeling of financial riches. Two hundred dollars. What could possibly be more rich than that?