Boycotts are on my mind. The political / homophobic issues surrounding Target started it, and it was continued by a new wave of talk about Nestlé due to their support of BlogHer '10, which fell right at the end of World Breastfeeding Week. Along with discussion of the ways these companies negatively impact the world around them and choices consumers might make came statements in defense of Target and Nestlé, allegations of astroturfing, cynical remarks about the nature of corporations and the powerlessness of consumers, complaints about lack of choice/alternatives, and negative assumptions about boycotters themselves.
It worries me that we feel this powerless. It bothers me that we're jaded enough to say "meh, so another company did something I don't like. None of them are perfect. What's the point of changing what I do?" It worries me that many people say they don't care what a corporation
does, or that even when they do care, they don't feel like they can be
agents of change, or they don't think they have other options.
To be sure, there really are places in the United States where a Wal-Mart is it, as far as shopping for any sort of supplies goes. There really and truly is no other brick-and-mortar source in town. Driving long distances costs time and money. Ordering online requires a computer, a credit card, and a decent delivery system, among other things. Boycotting would probably not make sense under those circumstances. For some of us, a boycott is simply inconvenient. For others, it's prohibitively difficult. If you seriously cannot avoid purchasing a specific item because it's necessary to your life and there is no substitute, don't join a boycott against it. If you cannot avoid a specific store because there are seriously no other viable options for you, no reasonable person could ask you to participate in a full boycott.
But for the rest of us: we do have choices. Far more than we usually admit. We like to say "I can't" or "it's too difficult" or "but I have to..." but what we really mean is "I don't want to do it because it's inconvenient." And you know? I get that. I'm human, I like convenience, I opt for convenience more frequently than I'd like to admit. BUT I also get that I'm making a choice, nobody is forcing me to make that choice, and if I don't like what happens in the world because of my choice and the choices of others, I have the option to make a different choice.
Making a change is uncomfortable, and our discomfort can make us get tied up in lots of "yes, but..." kinds of thoughts that excuse us from changing our behavior, thoughts like:
But I'm only one person, if I stop buying their products, it's not like it really makes that much of a difference.
One of the truly great things I learned - really learned, down to my core - as a child was that I should weigh my actions with regard to whether or not it would be a good idea if everybody did what I'm doing. Sure, picking one flower doesn't decimate the wildflowers at a state park, but if everybody did it? If everybody littered? If everybody supported a sexist and racist candidate? Now, on the other hand, what if everybody composted? If everybody picked up one piece of trash when they take a walk? If everybody showed compassion to people who were different from them?
Things add up. I can't tell you how many times I have made a lifestyle choice, and after somebody noticed it, they asked me for information, and it became a topic of conversation among our friends, and they spread the idea to their friends, and so on. Not in an evangelistic, beat-you-over-the-head way, but just in a "huh, Jess does this, what's that all about? I'll ask her" kind of way.
A friend of mine, when she gets to feeling like what she does doesn't matter, writes 1+1+1+1+1. Ones are small, but they add up. You ever seen a jar of pennies that turned out to be $20 worth? People are like that, too. We do matter as individuals, no matter how small we can seem.
You can be part of one "everybody" or another "everybody." Which one fits your personal moral standards?
Ugh, corporations will always be corrupt. No corporation is going to 100% match my own beliefs. There's no use buying another company's products because they're probably just as bad.
Knowing for sure that one particular company does something you find to be morally repugnant is different from the possibility that someday in the future you will find out something horrible about another company. If that does happen, you can re-evaluate then.
As for companies always being corrupt? Companies are made of people. People like you and me. Those people can make choices, too. Ethical people can be heads of corporations, and maybe if we encouraged corporate ethics more, they would outnumber unethical people.
It's true that finding a perfect match for your beliefs may not happen. That's why it's important to weigh these things as they come. A Twitter friend was disapproving of my Target boycott because he viewed it as taking away money that could be spent on projects like Target House, which provides free accommodations to families of children receiving treatment at St. Jude Children's Research Hospital in Memphis, Tennessee. My feeling is that denying rights to up to 10% of the US population and treating these people like sub-humans cannot be outweighed by any amount of support to children with cancer. Do you believe that pretty acts of charity cover up mistreatment of a segment of the population? Maybe you do. Maybe Target's actions don't bother you because of your own moral beliefs. What I'm saying here is that even if no company perfectly matches your values, you can take a look at what they're doing and decide for yourself if it's ok with you. And if you really have to make a choice between one company and another and neither is perfect (none of us are perfect and the companies we run aren't, either), you can look at them and decide which values are more important.
You're going to make choices one way or another. You're going to prefer one store over another for some reason. Will it be the brand of milk they carry, the distance from your house, the causes they support, the effects they have on the world? You get to decide how to make that choice, just do it consciously!
It's just too difficult, it's overwhelming, what would I buy if I don't buy from this store / any of this company's products?
It is overwhelming, isn't it? I don't know how you feel when you face a decision like this, but I go from lack of awareness to full awareness and desire to act on it very quickly, and I don't want to do any half-assed approach, either. I feel like knowing something about a company means I should refrain from buying any of its products, and that I should write letters and spread the word, etc. That's a lot to wrap your mind around, much less to devote your time and mental energy toward.
So: baby steps. Pick one product, or downsize your shopping habits. Do that until it feels totally normal and easy. Then push yourself just one small step forward again.
Years ago, I wanted to tackle a whole bunch of "green living" projects. I wanted to compost, to get rid of paper products, to cloth diaper, to shop more local, to join a CSA, and a host of other things I can't even remember now. Trying to figure out how to do all of them at once stressed me out completely (I'm prone to anxiety, which doesn't make matters any easier...yay, spinny busy head!). So I slowed myself down. Self: you already cloth diaper. What's next? Cloth napkins. Then use up the paper towels. Then eventually have a composting project. Etc. It took YEARS, but today I am living a life much more in line with those values. It's not perfect. I sometimes slack on one thing or another and there's always one more thing I could do. But in each moment, I did what I felt like I could do. Making tiny adjustments meant never throwing myself into total discomfort...yet I've transformed considerably.
I've been boycotting Nestlé for somewhere between 5-7 years, can't remember exactly. Products that we no longer purchase that used to be commonly consumed in our house include Buitoni
pasta/sauces/cheese, Carnation condensed/evaporated milks, Libby's pumpkin, Toll House
chocolate chips, Baby Ruth, Bit O'Honey, Butterfinger, Nestlé
Crunch, Edy's/Dreyer's ice creams
& sorbets, Gobstoppers candy, Häagen-Dazs ice cream, Nerds
candy, Nesquick chocolate milk mix, Nestlé hot chocolate
mixes, Runts candy, Sweetarts candy, 100 Grand bars...and I'm sure there was more.
And you know what? It started with chocolate chips. I checked different brands, made a choice that seemed more ethical, and bought it instead. That's all! Every now and then I would realize that another item we like is owned by Nestlé, and I'd phase it out. I still miss coffee-flavored Häagen-Dazs, but that's a pretty small price to pay compared to malnourished babies, undermined breastfeeding mothers, child slavery, and more. There are other ice creams.
What I still haven't done: written a letter. I suck at that. Maybe I
should pledge to make that my +1 thing for the next year?
I'd like to encourage you to be willing to be just a little more
uncomfortable, even if only temporarily, for the sake of your values.
Whatever those values are. When you hear about somebody's ethical concerns about a company, here's what I'm inviting you to do:
1. Read their link. I don't care what the source is, read it.
2. If you agree with what the corporation is doing, if it doesn't
violate your principles in the slightest, go about your business. You're
better informed because you now know that some people are concerned
about this company's choices. If somebody engages you in discussion
about it, you can talk about it from an educated position.
3. If you disagree with what the corporation is doing, if it seems
unethical to you, look for more information before making a decision
about how to proceed.
4. If the information seems legit, challenge yourself to do something. Question whether you feel comfortable sending money to this company. Think about whether you can buy less, or not buy at all. Consider that you will probably be sinking the same amount of money into the local economy if you shop elsewhere or buy other products. Consider sharing your thoughts with friends and with the companies themselves.
5. Decide: what is your +1? Choose one small thing, and do it. You can always do more later.
You matter!
If you'd like to read more about Nestlé, I recommend the excellent summary at PhD in Parenting. For more about the issues surrounding Target's political contributions, please see the Human Rights Campaign and MoveOn.org.